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Web Authoring, Design
and Marketing
The background of African Businesses
Dot Com's Web Authoring, Design and Marketing team encompasses multi-faceted
expertise in Web Authoring, Web-Site Design, Web-Site Redesign, Internet
Marketing, e-Business (including e-Commerce), Management Consulting,
Executive Management, Audit, Accounting, Strategic Planning, and Strategic
Management.
Over the years, our web-site design
efforts have culminated in our transforming web sites with complex
interfaces into simple, intuitive, and easy-to-use web sites. We
developed, and implemented features that enabled some of these management
consulting, tax, auditing, and accounting firms to communicate with their
partners through the Internet. These features empowered them to connect
with their back-end data-systems, and to transact e-business.
We will empower you to populate
knowledge bases. This will enable you to increase the value that you
provide to your clients value that cannot be generated by any other
means, and value that will give you a serious advantage over your
competition.
Web-Site
Design Approach
We will collaborate with you in defining your business requirements. We will then
identify your target audience, and their demographic, and psychographic
characteristics. Shortly thereafter, we will leverage revenue-generation
opportunities. The following technical considerations will be factored
into our design efforts:
Minimizing bandwidth consumption;
Security; Software; Hardware; Web-Based E-Mail
Interface;
Functionality;
Interactivity;
Search Capabilities;
Multi-Language Translation Capabilities;
E-business (Online Shopping, etc.);
Workflow;
Web Self Service;
Consistent look and feel;
Layout;
Fonts;
Colors;
Images; and
Overall appearance.
Our team adopts a multidisciplinary, integrated, and collaborative
approach towards the identification, and satisfaction of the needs, and
wants of our clients. The aforementioned approach allows us to collaborate
with clients in setting realistic expectations, expending a minimum amount
of time, resources, and money, and in yielding measurable savings to them.
Research
We will empathically listen to you to facilitate our acquiring knowledge
about your current business units, business processes, target markets,
competition, etc. We will then review your services, and marketing
strategies, and discuss the design of a project plan. This will involve a
discussion, among other issues, of your needs, short and long term goals,
problems, standards, controls, expectations, deliverables, schedule,
budget, etc. Our meetings will be short and fruitful. We will give you
examples and demonstrations that will help you understand our services. We
will also introduce a wide variety of applicable features that could be
incorporated into a comprehensive, and interactive Web site.
Project Planning
The project plan will be the frame of reference for our design team. To
tailor the web sites design, and content to the needs, and wants of
your target audience, we will collaborate with you in defining
the demographic and psychographic characteristics of your target audience.
Your web site content will be analyzed and organized to facilitate the
incorporation of clear navigation into the site. Our vast experience will
enable us to anticipate and implement solutions to potential problems. Our
design team will collaborate with you in selecting all the elements
that will effectively meet your requirements.
At the conclusion of this phase, we will prepare a detailed written
proposal that will include the following:
A detailed analysis of your design, marketing,
and technical requirements.
A work plan, which will include a breakdown of
work, the level of effort, schedule, a list of deliverables, resources
required, dependencies, assumptions, critical success factors, standards,
controls, quality control, evaluation, projected maintenance, ongoing
services, etc.
A Fixed-Price Bid
We will thoroughly review the proposal with you to ensure that it meets
your defined requirements and falls within your budget. Once finalized,
the proposal will serve as a blueprint for production.
Web-Site Development and Production
We will build a series of customized prototypes that will more closely
approximate your requirements with each iteration. This prototyping
methodology will allow us to involve you in all phases of the project, and
enable us to immediately incorporate your feedback into
the project. We will adhere closely to the timeline that is outlined in
the project plan. A first draft review and a final draft review will be
scheduled. After the user acceptance testing, we will thoroughly test your
site before it is finally installed.
Launch &
Promotion
After satisfying your requirements, and exceeding your expectations,
we will launch, and promote your web site. We will expeditiously transfer
relevant knowledge to all staff members.
Submission of site to search engines, and directories, banner exchanges,
development of reciprocal links, solicitation of site reviews,
subscription to mailing lists, and newsgroups, development of affiliate,
and partnership programs, distribution of press releases, publicity, etc. will
be used to market your web site.
Maintenance & Support
We will regularly update the content and functionality of your web site.
We will monitor search engine placement, perform traffic analyses and
facilitate the smooth transfer of information into and out (submission,
and retrieval) of your web site. During this phase, we will continually
make recommendations that will satisfy your evolving needs.
Project Deliverables
We employ a variety of project management tools to control performance on
projects. One of the significant tools is a system of project deliverables
that enables us to measure progress against the predetermined
deliverables. Our standard deliverables include:
Scope and objectives;
Initial plan;
Team organization chart;
Standards and controls;
Hardware, software, and network-configuration
worksheet;
Proof of connectivity;
Installation acceptance test;
Post-installation checklist;
Skills profile;
Needs assessment;
Training plan and schedule;
Interface requirements;
Reporting requirements;
Updated project plan;
Technical infrastructure;
Technical standards and procedures;
Security requirements;
Disaster recovery plans;
Backup and restore procedures;
Prototypes;
Test results;
Updated project plan;
End-user, and support staff documentation,
training plans, and materials;
Internal hotline, customer support and help desk;
User acceptance test plan;
Issues log, and reports.
Expertise you can trust
We have a deep understanding of your business needs and the skills and
resources to design, implement, and maintain superior solutions that are
designed to deliver on the promise and potential of e-business.
Internet Marketing
We will use the following techniques, among others, to market your site:
Submit it to search engines;
Submit it to directories;
Partner with vendors of various goods, and
services;
Establish a forum for the discussion of
Management Consulting, Tax, Audit, Management, Financial, and other issues;
Establish a reciprocal exchange of banners;
Subscribe to relevant mailing lists and
newsgroups.
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